What Makes a Great Business Website?
Every business needs a website now a days, it’s a great way of creating a portal that allows potential and current customers, a convenient way to contact you and see your work, and understand more about what you do as a business. However, things can often get confusing when creating a website, there’s a multitude of website builders, plans, hosting options, and that’s before you’ve even figured out what content to have on your site! This handy guide will give you a simple explanation of what is necessary for your website, and what makes a great business website.
Although not all business’s are the same, there is still some key pages that should be used across all sectors, from construction to art and everything in between. Ideally, a simple website should consist of the following:
- Home page
These are the five main sections that should be on every website. These pages allow customers easy access to all of your crucial information, giving you more of a chance of turning that click into a sale! Whilst these are essential components of any website, what to put on to these pages is a different matter…
Your home page is essentially your first impression, and you know what they say — first impressions count! The home page should instantly tell your customer what it is that you do, that’s the most important thing. It should also give a overall idea of your branding, so your logo, colours and graphics should be quite prominent, ensuring a memorable first experience for the user.
Amongst these things, it is often good practice to include shorter sections throughout your home page, that link to your other pages. For example, a small section about your company, which then leads through to the main ‘About’ page. Not only does this make navigation easier, linking between pages on your website will help with your SEO.
It is also a good idea to implement some kind of contact form on your home page. Ensuring that your potential clients have a quick and clear route to contact you takes out unecessary clicks, and avoids losing a customer.
Your about page is somewhere where a client can come and learn more about either yourself, or your business. It’s a good place to let your customer understand what your key values are for your company, where you started, and also maybe a bit about why it is you do what you do. Creating an About page is a way for your customers to connect and understand the person or company that they are potentially going into business with, and can be a subtle way of building trust and understanding between the two of you.
This is one of the most helpful pages to have on any website, and one that should always contain in-depth information and content. Explaining to customers what services you offer is a crucial way of cutting out the ‘contact’ step.
Imagine you are looking for a window cleaner to clean your gutters and you have the choice of 2 websites, Website A has a full list of services (including gutter cleaning), areas covered and a rough pricing table. Website B simply says ‘window cleaning’. Although Website B may in fact offer gutter cleaning, due to the fact that this was not properly advertised, many people would simply opt for Website A, as it cuts out the need to contact Website B and inquire.
This process may not be something you think about often when you are checking out a companies website, but it’s a subliminal process that we all go through sub-consciously, which is why having a thorough Services page is so important!
Your portfolio is where you can showcase your work and your really show people how your services actually look. Many people have a hard time visualising things, so using imagery to show your work is a very easy way to make sure people know what it is you offer.
Having a portfolio is also a great way to show off some of your more interesting projects, or perhaps just a job that you’re really proud of. Perhaps you’ve recently created a job for a major company, definitely worth showing it off! By letting people see your work before they purchase your services, it allows them to have a realistic idea of what to expect, and gives them reassurance about your quality of work.
This one is pretty self explanatory. Having a contact page is just a great way of ensuring that your customer or potential customer can easily get in touch with you should they have an questions. It’s recommended to have an email and phone number available, as some people prefer one to the other!
And there you have it, a simple guide to creating a website for your business. By following these steps and ensuring these pages are in your website, you’ll be sure to create a site that is perfectly suitable for any type of business, and any size of business.
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