Sculpt Beauty were a brand new business looking to get themselves off the ground and in need of a complete brand creation.
Starting from the logo, we worked together to conceptualise a branding that was in line with the top quality treatments that Sculpt Beauty offer. It needed to be classy, clean and most importantly elegant.
The end product is a logo that uses defined serifs, together with soft angles to create a typeface that perfectly accentuates the beauty industry. This type paired with a minimal and abstract icon helps to push forward that clean aesthetic.
For all print branding, we have opted to continue the clean approach, but added a splash of colour with the use of small detailing, finished off in a subtle rose pink.