Pact Coffee requested some Point of sale advertising be created to be used across coffee shops and retail outlets. The POS had to be eye-catching, yet also reflect the companies ethos and ideology.
Taking this into account, I created a piece of work that revolves around two key features, the world and the values of Pact. To achieve this I created a giant world map made entirely of coffee beans, this is to signify the importance of coffee in the world, and how Pact Coffee’s reach is international.
The typography focuses on natural features that accentuate Pact’s core values and beliefs. The type consists of words that are often associated with Pact, and serves as a great way of explaining what they are like as a company.
Pact Coffee are a coffee company that focuses on two things: quality coffee and looking after their farmers